Founded in September 2024 Parallel Blends is an independent Australian fragrance house built on a simple idea: luxury and accessibility can run side-by-side.
We hand-blend every perfume in small batches right here in Australia, using ethically-sourced, IFRA-compliant ingredients and crystal-clear Australian alcohol. Our name reflects the way we work, creating scents that travel parallel to the world’s most celebrated fragrances, matching them in quality while carving out a lane of their own in price and integrity.
OUR MISSION
Run Parallel to Luxury
Our mission is to place artisan-crafted fragrance within arm’s reach of everyone who loves scent, without asking them to compromise on quality, ethics or style.
- We create perfumes that feel as extraordinary in a morning meeting as they do on a night out.
- Small-batch production, meticulous ingredient sourcing and full transparency—no smoke, no mirrors.
- Recyclable packaging, local supply chains and ongoing efforts to drive down our environmental footprint.
- From open-lab events to scent-pairing guides, we share the knowledge and invite customers to co-create along the way.
By staying true to these pillars, we’ll keep forging a fragrant path that runs parallel to the world’s finest—open, accessible and unmistakably Australian.